DL1961 Premium Denim's popularity has been on an upward trajectory since it's inception in September 2008. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of celebrities and trendsetters alike. DL1961 now showcases more than 100 styles in various colors, weights, washes and textures and are currently sold in over 1200 stores worldwide. DL1961 Premium Denim is the only brand in the market to exclusively feature jeans made with the innovative 4-WAY stretch XFIT LYCRA® fabric. So what exactly makes XFIT LYCRA® fabric so special? It is crafted from a cross-weave technology and this patented stretch formula creates 90 percent less pressure at the joints, inseam and back rise. Available at major high-end retailers.